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McMahan, Harry Wayne.

"COMMUNICATION AND PERSUASION" A Hard Look at Successful TV Com'ls.

The Stephens Press (Escondido, CA) nd Stills from commercials, 12 x 9, pict wraps, 110 pp with index, covers worn and soiled, ex-lib with usual markings, first few pp detached (but present). SWAF. An examination of successful television commercials.


Book Id: 98-8836

Price: $25.00

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